Contest Rules

OPEN ONLY TO LEGAL RESIDENTS OF THE 50 UNITED STATES AND THE DISTRICT OF COLUMBIA AND WHO ARE AT LEAST 18 YEARS OF AGE/OR THE AGE OF MAJORITY IN THEIR STATE OF RESIDENCE WHICHEVER IS GREATER, AS OF THE DATE OF ENTRY. VOID ELSEWHERE AND WHERE PROHIBITED BY LAW.

NO PURCHASE OR PAYMENT NECESSARY. A PURCHASE OR PAYMENT DOES NOT INCREASE YOUR CHANCES OF WINNING.

1. ELIGIBILITY:
Open only to individuals who are legal residents of the 50 United States and the District of Columbia, 18 years of age or older or the age of majority in their state of residence, whichever is greater. The following individuals are not eligible: employees, contractors, directors and officers of H. J. Heinz Company, L. P. ("Sponsor"), Promotion Execution Partners, Ferrara & Company, Emanate, Kick Apps, PrizeLogic, LLC, and each of their respective parent, subsidiaries and affiliated companies, distributors, web design, advertising, and fulfillment agencies and other individuals and entities involved in the administration, development, fulfillment and execution of this Contest collectively, ("Sponsor & Others"), and the immediate family members (spouse, parent, child, sibling and spouse or "step" of each) and those living in the same households of each.

2. BRIEF OVERVIEW OF PROMOTION:
The Lea & Perrins® Thick Classic® “That’s a wRAP Contest” (“Contest”) starts on 5/11/09 at 6:00 P.M., ET and ends on 7/15/09 at 11:59:59 P.M., ET (“Contest Entry Period”). All entries (“Submissions”) must be uploaded to www.thatsawRAPcontest.com (“Contest Website”) no later than 7/15/09 at 11:59:59 P.M., ET. Please be aware that your video may be displayed on the Internet. To participate in the Contest, a family (“Family”) as defined below competes to create a video of between thirty (30) to sixty (60) seconds in length in which the Family raps about Lea & Perrins Thick Classic Worcestershire Sauce attributes according to the instructions and judging criteria stated in these Official Rules. (Be sure to carefully read these Official Rules as you will be bound by them.) The ten (10) Submissions which have received the highest ratings from the panel of Contest judges will be posted on the Contest Website for public voting. One (1) Grand Prize Winner Family will receive Five Thousand ($5,000) Dollars plus a Five Hundred Dollar ($500) on-line gift certificate (“Gift Certificate”) good towards purchases of Certified Angus Beef products; four (4) First Prize Winner Families will each receive One Thousand ($1,000) Dollars. Additionally, the Grand and each First Prize Winner Family will receive one (1) case of Lea & Perrins Thick Classic Worcestershire Sauce (ARV $40 each) (Total ARV $9,700). Definition of Family: For purposes of these Official Rules and this Contest, a “Family” is defined as a group consisting of from one (1) to a maximum of ten (10) persons, whether or not such persons are related to each other or living in the same household. Each representation, warranty, release, indemnification, assignment, grant or waiver made by a Submitter in the Official Rules will be deemed as made as a representative of and on behalf of, and binding upon, the Family and each member of that Family (“Family Member”). No person may be a member of more than one Family or participate in more than one (1) Family’s Submission(s).

3. TO ENTER:
To enter, the person designated by the Family as its “Submitter” must go to www.thatsawRAPcontest.com during the Contest Entry Period, and follow the instructions to register, upload his/her Family’s Submission, and click on the “Submit Your Video” link. Submissions must be received no later than 7/15/09 at 11:59:59 P.M., ET or the Family’s submission will not be entered into the Contest. Before uploading the Family’s Submission, each Family’s “Submitter” must indicate his/her agreement that s/he has read, understands and agrees to be bound by these Official Rules and that s/he has obtained all the necessary permissions and releases from all persons involved in creating and/or appearing in the video including its music, lyrics, background, etc., or if such persons are minors in their state of residence, the permission and release of their parent or legal guardian. Remember: Once a Submission has been uploaded, it may not be changed or edited. Be sure to save your Contest Submission in its original format after uploading it to the Contest Website. A Submitter may enter a maximum of five (5) different Submissions into the Contest as long as the same (or substantially similar) Submission is not uploaded more than one (1) time throughout the Contest Entry Period by the Submitter of any Family Member. Uploading of the same (or substantially similar) Submission(s) will not be accepted and may result in disqualification of all of the Submitter’s Submissions. All Submissions must be in compliance with this Rule 3 and Rules 4 and 5 below. Submissions become the property of Sponsor and will not be returned. NOTE: A Submitter will receive an email notification that his/her Submission was received. After the Sponsor has reviewed the Submission, the Submitter will also receive an email confirming the acceptance of the Submission or if it was rejected, the reason for its rejection. Sponsor’s decisions shall be final and binding.

4. REPRESENTATIONS & WARRANTIES AS CONDITIONS OF ENTRY:
Submitter by registering and uploading a Submission, represents and warrants that: (A) s/he has the legal capacity to enter this Contest; (B) the Submitter has been designated by his/her Family and Family Members to be their representative in all matters pertaining to this Contest and to their participation in the Contest; (C) no Family Member is a professional lyricist, musician, director, performer or entertainer; (D) the Submission and all of the elements contained in the Submission, e.g., music, lyrics, speech, voice/overs, stills, video, supers, or other audiovisual materials, all likenesses, copyrights and other intellectual property rights etc. (“Submission Elements”) are original and have been legally created by the Family Members and by no other persons; (E) does not infringe the intellectual property, privacy, publicity rights or any other legal or moral rights of any third party; (F) the Submission has not been entered in or won previous contests or awards; and (G) the Submission has not been published or distributed previously in any media. Additionally, each Submitter represents and warrants that the Family and Family Members own all rights and title to the Submission and all the Submission Elements. Submitter further represents and warrants that the Family has obtained permission from each person whose name, image, likeness or voice ("Likeness") is included in the Submission, and that such person(s) have granted Submitter all necessary rights to use the person's Likeness as described in these rules, and that Submitter can and will make written copies of such permissions available to the Sponsor upon request. If the Likeness of a minor is included, such grant of rights must include written permission from the minor's parent or legal guardian authorizing the use of the minor's Likeness on behalf of the minor. By uploading a Submission, a Submitter, irrevocably grants Sponsor and its affiliates, legal representatives, assigns, agents and licensees, the unconditional, unlimited and perpetual right and permission to reproduce, encode, store, copy, transmit, publish, post, broadcast, display, publicly perform, adapt, exhibit and/or otherwise use or reuse the Submitter's Submission and Submission Elements, including, but not limited to, the recording and the performances contained therein (in each case, as submitted or as edited/modified in any way by the Sponsor, in its sole discretion), as well as to use (or not use) Submitter's and the Family Members’ names, likenesses, photographs, and/or statements ("Bio Information") in this Contest in any and all media without limitation, worldwide and throughout perpetuity, without additional compensation, notice to, or approval from Submitter, Family Members or any other party. Each Submitter understands and agrees that although it has granted Sponsor to use its Submission as stated hereinabove, Sponsor, in its sole discretion, may elect not to so use any said Submission. EACH SUBMITTER AND FAMILY MEMBER REPRESENTS, UNDERSTANDS AND ACKNOWLEDGES THAT NEITHER A SUBMITTER NOR ANY MEMBER OF SUBMITTER’S FAMILY WILL BE PAID FOR OR RECEIVE ANY FORM OF COMPENSATION OR ROYALTY OTHER THAN POTENTIALLY THE PRIZES STATED HEREIN IN EXCHANGE FOR GRANTING SPONSOR THESE RIGHTS OR FOR ANY SUBSEQUENT USE OF SUCH SUBMISSION BY SPONSOR. Each Submitter waives all intellectual property rights, privacy/publicity rights or other legal or moral rights that might limit or preclude Sponsor’s use of the respective Submission and agrees not to sue or assert any claim against Sponsor & Others arising out of or connected to the use of the Submission or Bio Information. Each Submitter further agrees to indemnify and hold Sponsor & Others harmless from any and all claims, damages, expenses, costs (including reasonable attorneys' fees) and liabilities (including settlements), brought or asserted by any third party against any of them due to or arising out of the respective Submission, or the Submitter's or Submitter’s Family Member’s conduct in creating a Submission or other actions in connection with this Contest, including but not limited to claims for trademark infringement, copyright infringement; violation of an individual's right of publicity or right of privacy; or defamation. Each Submitter further agrees to release and hold harmless Sponsor & Others from any and all claims that any advertising subsequently produced, presented, and/or prepared by or on behalf of Sponsor infringes Submitter's rights with regard to any Submission Elements, contained in the Submission. Although all Submissions will be reviewed by Sponsor before being judged, posted or published; the posting or publication of a Submission does not mean the Submission has been deemed to be in compliance with these Official Rules. Submissions that do not comply with these Official Rules or that otherwise contain prohibited or inappropriate content as determined by Sponsor in its sole discretion will be disqualified and, if posted on any websites related to this Contest, removed therefrom.

5. CONTENT REQUIREMENTS AND SUBMISSION FORMAT:
(A) Creative Objective: The creative objective of the Submission is to create a Submission that will deliver the message of why Lea & Perrins Thick Classic Worcestershire Sauce provides the unique, time-honored blend of premium ingredients and flavor to provide the ideal topping and dip for grilled foods. (B) Content Requirements: The Submission must be a minimum of thirty (30) seconds and a maximum of sixty (60) seconds in length, including any tags, and must be primarily in English. The Submission (i) must use the words “Lea & Perrins Thick Classic” in the Submission; (ii) may display a bottle of Lea & Perrins Thick Classic Worcestershire Sauce; but, is not required to and whether or not a Submissions displays a bottle of Lea & Perrins Thick Classic Worcestershire Sauce will not affect its chances of winning; (iii) may use any of the ideas/examples of lyrics and music that Sponsor has provided on the Contest Website for Submitters to use; but, is not required to and may instead use the Family’s own creations. The Submission may not contain or refer to any food or beverage brands other than Lea & Perrins Thick Classic Worcestershire Sauce. All Submission Elements used must be either (i) entirely original, created and performed by its Family Members, (ii) be in the public domain, or (iii) be downloaded from the “wRap App” page of the Website. Approved music, audio sound effects, graphics and product shots (“Cleared Elements”) are provided by Sponsor for use in a Submission and may not be altered. By downloading and/or use of any of these Cleared Elements, a Submitter agrees to the terms of use for these Cleared Elements as stated on the “wRap App” page. Use of any elements, including without limitation music, audio, speech/voiceovers, video, stills, visuals, or other materials that are not original, in the public domain, or downloaded from the Web Site may result in disqualification of Submission, in Sponsor's sole discretion. A Submission must not contain, mention, refer or otherwise allude to the name or logo of any retailer, manufacturer, brand, product, person, company or character nor may it contain, mention, refer or otherwise allude to any obscene, lewd, violent, illegal, offensive, disparaging or inappropriate words, abbreviations, language, signs, products, symbols, political, personal and/or religious references or statements, (including but not limited to words or symbols that are widely considered offensive to individuals of a certain race, ethnicity, religion, sexual orientation or socioeconomic group; must not promote alcohol, illegal drugs or tobacco (or the use of any of the foregoing); or in any way reflect negatively upon the Sponsor as determined by the Sponsor in its sole discretion. All Submissions will be reviewed before being posted or judged; however, despite a Submitter’s receipt of an email from Sponsor confirming acceptance of his/her Submission, posting of a Submission does not mean the Submission has been deemed to be in compliance with these Rules. Submissions that do not comply with these Official Rules or that otherwise contain prohibited, or inappropriate content as determined by the Sponsor in its sole discretion at anytime during the Promotion Period, will be disqualified and will not be considered for a Prize. (C): As part of a Submission, the Submitter must provide, in the appropriate text boxes on the Submission registration page, both the complete, exact lyrics used in the Submission and the names, dates of birth, complete addresses and phone number of all persons appearing, participating or taking part in the creation of the Submission. (D) Technical Requirements: The maximum file size for any Submission to be uploaded to the Contest Website is 100 MB, and must be provided in one of the following file formats: .flv, .avi, .mov, .mpg, wmv, .asf, .mpeg, .mp4, or .3gp.

6. SELECTION OF WINNERS:
Round 1: Round 1 judging will commence as Submissions are received and will be completed by 7/22/09. Submissions will be judged by a panel of qualified judges (“Contest Judges”) comprised of Sponsor’s employees. The Contest Judges will employ the following criteria in evaluating and rating the Submissions: (i) Originality – 25%; (ii) Overall appeal – 25%; (iii) Likelihood to motivate people to use Lea & Perrins Thick Classic Worcestershire Sauce -25%; and Use of key messaging – 25%. The ten (10) Submissions that receive the highest scores from the Contest Judges based on the above criteria will be designated as the Top Ten Semi-Finalist Submissions. In the event of a tie, the tie will be broken based on the highest score received for Criterion (i) Originality, and continuing thereafter to each other Criterion above in order, as needed to break the tie. If a tie still remains, the tied Submissions will be evaluated and ranked by a Contest Judge not previously involved in the judging. Round 2: The Top Ten Semi-Finalist Submissions will be posted on the Contest Website for public voting commencing on approximately 7/23/09 at 12:00:01 A.M., ET and ending 7/30/09 at 11:59:59 P.M., ET ("Voting Period"). Limit one (1) vote per person per household each calendar day during the Voting Period. Only persons thirteen (13) years old or older as of the day they are voting are eligible to vote. At the close of the Voting Period, the Submission that receives the most votes will be declared the potential Grand Prize Winner. The Submissions that received the next four (4) highest vote totals will be declared the potential First Prize Winners. In the event that public voting results in a tie, the Submissions that received the highest score in Round 1 judging will be declared the winner. Potential Grand and First Prize Winners will be notified by email, phone, and/or courier within approximately two (2) business days. The Submitters of the potential Top Ten Semi-Finalists will be required to irrevocably assign and transfer to Sponsor any and all rights, title and interest in their respective Submission, including, without limitation, all copyrights, and agree to waive all moral rights in that Submission. The Submitters of the Top Ten Semi-Finalist Submissions will be required to have each of their respective Family members complete, sign and return an Affidavit of Eligibility, Liability Release, Copyright Assignment and, where lawful, a Publicity Release and return these properly signed documents to Sponsor in the pre-paid, pre-addressed mailer provided to Submitter within 5 days of date notice was sent or their Top Ten Semi-Finalist status will be forfeited and an alternate Top Ten Semi-Finalist may be selected. Notification of Semi-Finalists or Winners status must be kept confidential until their Submissions are publicly revealed by Sponsor. All Top Ten Semi-Finalist Submitters (including the potential Grand Prize and First Prize Winners) are subject to verification, including without limitation, verification of eligibility, compliance with these Official Rules and completion of all required documents (described below). Additionally, the potential Grand Prize and First Prize Winners agree that Sponsor may conduct a confidential background check as described in Rule 7 below. Entrants agree that the Sponsor has the sole right to decide all matters and disputes arising from this Contest and that all decisions of Sponsor are final and binding.

7. PRIZES: GRAND PRIZE (1):
One (1) Grand Prize Winner will receive a check in the amount of Five Thousand ($5,000) Dollars, a Five Hundred Dollar ($500) on-line Gift Certificate for Certified Angus Beef products and a case of Lea & Perrins Thick Classic Worcestershire Sauce (Approximate Retail Value: $5,540.00) Gift Certificate must be used in compliance with its terms and conditions and as allowed by law. Sponsor is not responsible for a lost, stolen or misplaced Gift Certificate. FIRST PRIZE (4): Four (4) First Prize Winners will each receive a check in the amount of One Thousand ($1,000) Dollars, a case of Lea & Perrins Thick Classic Worcestershire Sauce and (ARV: $1,040.00). TOTAL ARV OF ALL PRIZES: $9,700.00. Grand Prize and First Prize Winners are solely responsible for all federal, state and local taxes, and will receive an IRS Form 1099 for the value of their prize. Prizes may not be redeemed for cash and they are neither transferable nor substitutable, except at the sole discretion of the Sponsor. The potential Grand Prize and First Prize Winners may also be required to sign additional documents, as deemed necessary by Sponsor in its sole discretion. Sponsor reserves the right to require a potential Grand Prize and/or First Prize Winner to submit to a confidential background check to confirm eligibility as a condition of awarding the Prize to help ensure that the use of any such person in advertising or publicity for the Contest will not bring Sponsor & Others into public disrepute, contempt, scandal or ridicule or reflect unfavorably on the Contest as determined by Sponsor in its sole discretion. All Prizes will be awarded provided that, in Sponsor’s good faith judgment and sole determination, there are a sufficient number of eligible and suitable Submissions. LIMIT: Only one (1) Grand or First Prize per Family will be awarded.

8. LIMITATIONS OF LIABILITY/RELEASE/ INTERNET:
No liability or responsibility is assumed by Sponsor or Contest Parties resulting from any user's participation in or attempt to participate in the Contest or ability or inability to upload or download any information in connection with participating in the Contest. No responsibility or liability is assumed by the Sponsor or Contest Parties for technical problems or technical malfunction arising in connection with any of the following occurrences which may affect the operation of the Contest: hardware or software errors; faulty computer, telephone, cable, satellite, network, electronic, wireless or Internet connectivity or other online communication problems; errors or limitations of any Internet service providers, servers, hosts or providers; garbled, jumbled or faulty data transmissions; failure of any e-mail transmissions to be sent or received; lost, late, delayed or intercepted e-mail transmissions; inaccessibility of the Contest Website in whole or in part for any reason; traffic congestion on the Internet or the Contest Website; unauthorized human or non-human intervention of the operation of the Contest, including without limitation, unauthorized tampering, hacking, theft, virus, bugs, worms; or destruction of any aspect of the Contest, or loss, miscount, misdirection, inaccessibility or unavailability of an email account used in connection with the Contest. Sponsor & Others are not responsible for any typographical errors in the announcement of Prizes or these Official Rules, or any inaccurate or incorrect data contained in the Contest Website. The use of any robotic, automatic, macro, programmed, third party or like methods in this Contest are prohibited and the use or attempted use of such will void any attempted participation effected by such methods, may result in the cancellation, termination, or modification of the Contest and the disqualification of the individual utilizing the same. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON (S) RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW. Use of the Contest Website is at user's own risk. Sponsor & Others are not responsible for any personal injury or property damage or losses of any kind which may be sustained to user's or any other person's computer equipment resulting from participation in the Contest, use of the Contest Website or the download of any information from the Contest Website. By participating in the Contest, the Submitter releases Sponsor & Others from any and all claims, damages or liabilities arising from or relating to participation in the Contest. By accepting a prize in the Contest, Winners agree that Sponsor & Others shall not be liable for any loss or injury resulting from participation in the Contest, or acceptance or use of any prize. Sponsor & Others are not liable in the event that any portion of the Contest is cancelled due to weather, fire, strike, acts of war or terrorism, or any other condition beyond their control (a "Force Majeure Event"). As stated above, a Submitter shall be regarded as the official representative acting on behalf of his/her Family and Family Members, is authorized to accept the Prize on behalf of the Family and Family Members, and will be the arbiter of any disputes between and/or among Family Members relating to a Submission or participation in this Contest. Sponsor & Others are not liable for any disputes between a Submitter and his/her respective Family or among Family Members as relates to a Submission or participation in this Contest. If for any reason the Contest is not capable of running as planned, including without limitation, infection by computer viruses, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Contest, Sponsor reserves the right, at its sole discretion to cancel, modify or terminate the Contest and proceed in a manner it deems fair and reasonable, including the selection of winners from among eligible Submissions received prior to such cancellation, modification or termination. Further, Sponsor reserves the right, at its sole discretion, to disqualify any individual deemed to be (a) tampering or attempting to tamper with the entry, judging or voting process or the operation of the Contest; (b) violating the Official Rules; or (c) acting in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person.

9. PRIVACY POLICY:
Any personally identifiable information collected during an entrant's participation in this Promotion will be collected by Sponsor and used by Sponsor, its affiliates, agents and marketers for purposes of the proper administration and fulfillment of the Promotion as described in these Official Rules and in accordance with Sponsor's Privacy Policy as such is stated at www.heinz.com/privacy.aspx.

10. PUBLICITY RIGHTS:
By accepting a Prize, Prize Winners agree to allow Sponsor and/or Sponsor's designee the perpetual right to use their name, biographical information, photos and/or likeness, and statements for promotion, trade, commercial, advertising and publicity purposes, at any time or times, in all media now known or hereafter discovered, world wide, including but not limited to on the World Wide Web and Internet, without notice, review or approval and without additional compensation except where prohibited by law.

11. GENERAL:
By entering this Contest, participants agree to abide by and accept these Official Rules. Participants waive any right to claim ambiguity in these Official Rules. In no event will more Prizes be awarded than are stated in these Official Rules. In the event that due to technical, mechanical or other errors, there are more potential Prize Winners than are stated in these Official Rules, a random drawing among the claimants will be held to determine the Game Prize Winners. All federal, state and local laws and regulations apply. In the event of a dispute as to the identity of a winner based on an email address, the winning entry will be declared made by the authorized account holder of the email address submitted at time of entry. "Authorized account holder" is defined as the natural person who is assigned to an email address by an Internet access provider, on-line service provider or other organization (e.g., business, educational institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address.. The interpretation of these Official Rules shall be governed by the laws of the Commonwealth of Pennsylvania. Any and all disputes will be resolved individually, without resort to class action, in the appropriate courts in the Commonwealth of Pennsylvania exclusively, and subject to the laws of the Commonwealth of Pennsylvania. Should there be a conflict between the laws of the Commonwealth of Pennsylvania and any other laws, the conflict will be resolved in favor of the laws of the Commonwealth of Pennsylvania. All federal, state, and local laws apply. Void in PR and where prohibited by law.

12. WINNERS LIST:
For a list of the Grand Prize and First Prize Winners, visit www.thatsawRAPcontest.com or send a self addressed, stamped, #10 envelope to: Lea Perrins Family wRAP Contest Winners List, 35610 Mound Road, Dept 250, Sterling Heights, MI 48310-4725. Requests must be received by 7/31/09.

These Lea & Perrins Thick Classic “That’s a wRAP Contest” Rules may not be re-printed or republished in whole or in part without the prior written consent of H.J. Heinz Company, L.P.

Sponsor: H. J. Heinz Company, L.P. 357 6th Ave, Pittsburgh, PA 15222 ©2009 Lea & Perrins, Inc.

FAQ

The Submission Process
I. Creating an Account
      Go to www.thatsawRAPcontest.com
      Create an account by filling out the required fields
II. Creating Your wRAP with the “wRAP App” (If you choose)
      Go to the “wRAP App” page
      Input text and phrases into form fields to generate lyrics for “wRAP”
      Copy or edit lyrics generated from “wRAP App” to create video submission
III. Upload Your Video
      1. Visit the Submit a Video page
      2. Insert video title, lyrics and participants into designated form fields
      3. Submit video by clicking on the add video button

Quick Tip
Don’t wait until the last minute to upload your “wRAP” video. It takes between 1 and 5 minutes or more for every 1MB of video to upload—and that’s with a high-speed connection so it might take longer depending on your connection. The cut off time to have an approved video uploaded is 11:59:59 EST on July 15, 2009. Sorry, no exceptions. If your video is uploaded in time but declined because it does not meet the requirements, you only have until the contest deadline to fix it and resubmit.

So how do I know if I successfully submitted my “wRAP" video?
Once you have created an account and uploaded your “wRAP” on www.thatsawRAPcontest.com, you should receive an e-mail notification at the e-mail address you supplied letting you know your video has been received. This e-mail confirms that your video has been submitted into the review process where it will be evaluated to ensure it complies with the Official Rules. Please note that at this point your submission is undergoing review, and is not yet considered a valid entry into the contest. At this time, you will also receive an ID number for your video. Be sure to write this number down as it will help us identify your video should you have any questions.

How do I know if my “wRAP” video is accepted?
Once your “wRAP” video is reviewed, you will receive a confirmation e-mail. If your video complies with all Official Rules, the confirmation e-mail will state that your submission has been accepted as an entry into the challenge. If your video is not accepted as an entry, the confirmation e-mail will detail the reasons why your video was declined and provide next step options. You should receive the confirmation e-mail within 2-4 business days of your submission date.

How do I know if my “wRAP” video is declined?
Once your “wRAP” video is reviewed, you will receive an e-mail. If your video is not accepted as an entry, the e-mail will detail the reasons why your video was declined and provide next step options. You should receive the e-mail within 2-4 business days of your submission date.

If I fix a video that was declined, can I resubmit it?
Yes. We accept your first five approved submissions. If you have fewer than five approved and you received a rejection e-mail, just fix any portion that doesn’t comply with the contest rules and resubmit it. Once submitted, it will go through the approval process again. If it is approved, it will be counted as another approved submission.

Can I modify my video once it’s approved?
Yes, you can but you will need to resubmit and it will be counted as a separate entry if approved.

Can I submit more than one video?
You can submit as many as you want—but only your first five approved “wRAP” videos will be accepted for judging and posted on the site.

Video Requirements

What is copyright infringement?
Using things in your submission, like music or video that somebody else created and/or owns, and that you do not have permission to use, such as a song that you hear on the radio.

Music you write and perform yourself is okay—and even admirable.

What is trademark infringement?
Generally, this would be showing a company’s name, logo or brand likeness without their permission.

What is inappropriate content?
Lea & Perrins® Worcestershire Sauce represents a family-friendly brand and has been loved by families of all ages for generations. Consequently, anything inappropriate for small kids and families is likely to be deemed as inappropriate content by the Lea & Perrins brand team. The final decision on such matters is the sole discretion of the Lea & Perrins team.

What is “not relevant content?”
A video with no connection to Lea & Perrins® Thick Classic® Worcestershire Sauce.

Can my video be in a language other than English?
No. Non. Nein. Nyet.

What if my video is less than 60 seconds—or more, for that matter?
Your video must be a minimum of 30 seconds but should not exceed 60 seconds. If your video is shorter than 30 seconds or longer than 60 seconds, you will receive an e-mail stating that your video did not meet the length requirements.

Can a group (family, fraternity, church group, Chinese checkers club) submit a “wRAP” video as a joint work?
Sure, just pick one person to enter, agree to the rules and accept the prize on the group’s behalf. We are not responsible for how the prizes are divided.

Am I required to feature my family in my family wRAP”?
No. You can go it solo or cast your friends and family members in your Ultimate Family “wRAP”. For purposes of this contest, a “Family” is defined as a group consisting of one to a maximum of 10 persons, whether or not such persons are related to each other or living in the same household. No person may be a member of more than one Family or participate in more than one Family’s Submissions (up to five approved videos). Pets are also welcome to make guest-starring appearances.

Eligibility

Can I submit a video if I don’t live in the U.S.?
Sorry, no. We wish we could, but due to legal and other constraints we have decided to limit the contest to only those who live in the U.S.

How old do I have to be to submit a video?
At least 18 years of age.

Can my two-year-old be in my video?
Anyone can be in your video as long as you have his or her legal guardian’s permission—and can provide it in writing if we ask.

Does my submission have to be a video? For example, can I submit a script?
Sorry, it has to be a video. Due to the nature of this challenge, we can only accept videos

Technical Stuff

Does the Lea & Perrins® Web site have any restrictions on video size?
The maximum file size for any submission to be uploaded to the Contest Web site is 100 MB

What format should my video be in? And by the way, what’s a format?
A format is the sequence and structure of frames that create a moving video image. We will be happy to accept videos in one of the following file formats: .flv, .avi, .mov, .mpg, wmv, .asf, .mpeg, .mp4, or .3gp.

It’s taking forever for my video to upload—is that normal?
It takes between 1 and 5 minutes or more for every 1MB of video to upload—and that’s with a high-speed connection so it might take longer depending on your connection. The two major things that affect upload time are the size of your file and the speed of your Internet connection.

I don’t have a computer—can I participate?
You have to have a computer, Internet access and an e-mail address to upload and register your “wRAP” video. Ask a friend or family member if you can use his or hers.

I don’t have a video camera—can I participate?
There’s only one way to participate—and that’s by making and submitting a “wRAP Video.” Check out the Yellow Pages for places that rent camcorders. Or how about borrowing one? Web cams on your computer and video settings on handheld digital cameras can also get the job done.

Judging, Voting and Prizes

So how will my video be judged?
The 10 semi-finalists will be chosen by our esteemed panel of judges on the basis of (i) Originality – 25%; (ii) Overall appeal – 25%; (iii) Likelihood to motivate people to use Lea & Perrins® Thick Classic® Worcestershire Sauce -25%; and use of key messaging – 25%. After that, it’s up to America—and your family, friends, co-workers, neighbors, and others on the world wide web, to determine your fate.

Who are the judges anyway?
The Lea & Perrins Brand Team for the semi-finalists. America for the winners!

How many times can I vote?
You can vote once a day during the voting period (July 23-July 30, 2009).

How do I know if you got my vote?
Once you vote, you will be directed to a confirmation page letting you know that we received your vote.

How and when will I be contacted if I win?
Semi-finalists will be notified by express mail after the judging is completed the week of July 20, 2009.

Grand prize and runner-up winners will be notified by express mail after the voting ends in early August.

What are the prizes?
The grand prize winner gets $5,000, a prize package of premium beef from Certified Angus Beef, a case of Lea & Perrins® Thick Classic® Worcestershire Sauce and the winning “wRAP” video will be featured on the Lea & Perrins web site. The four runners-up win $1,000, a case of Lea & Perrins Thick Classic Worcestershire Sauce and their “wRAP” videos will also appear on the Lea & Perrins web site.

Communications

What if I have questions?
Check out our Lea & Perrins® That’s a “wRAP” FAQ, or drop us an e-mail at thatsawrapcontest@us.hjheinz.com

I submitted a question—when will I hear back?
Within 2-4 business days.

Can you let me know when Lea & Perrins® and/or Heinz has special offers and promotions?
Sure. Just check the box at the bottom of the registration form.